Why are unicorns so popular?
In the world of fashion, there are some fads, but what is normal and what you have always heard is that "fashion trends always come back". However, there are others that never go away. And that is what has been happening in recent years with unicorn designs. They are here to stay and they are proving it. More and more people are joining this adorable trend of bright colours and glitter where you can find everything: clothes, make-up, food, gifts... We're going to tell you why unicorns are so popular.
Unicorn fashion
Although it started in 2015, it didn't take root until 2016. A trend that has been growing over the years and that allows us to have many innovative products with this type of design.
The unicorn trend is linked to pop culture. It symbolises femininity and fantasy. Two concepts with a lot of power in our society and in the marketing world. That's why this trend has grown so much and is becoming more and more popular.
The designs contain bright colours, but with nude or pastel tones: pinks, blues, purples... This fashion also joins the "rainbow world". A cheerful, beautiful and magical symbolism that is focused on the so-called "Z" or centennial generation.
A marketing phenomenon
Photo: Instagram of Starbucks
It can be said that the unicorn craze reached its peak when Starbucks, an American coffee chain, took advantage of this craze to launch a unicorn frappé. A drink that caused a furore on social networks and caused thousands of people to take to the streets to try to get their hands on one.
And they were not the only ones to take advantage of this trend. Other multinationals and shops have also done the same and have brought out different products with this theme that is so popular. No one is spared from this fashion where celebrities like Katy Perry or Miley Cyrus also uploaded pictures with unicorn inspired clothes.
The impact of this trend is something that can be observed numerically on Instagram. The hashtag "#unicorn" has more than eight and a half million posts. This is how you can see the wide variety of products ranging from make-up to food. One of the most popular products last summer was the unicorn float. It appeared in thousands of photos of influencers and followers of this social network.
Join the trend
If you are loving this trend, don't waste any more time and join it. We have also wanted to join this trend, and we recommend you these three articles:
Mums are also big fans of the unicorn trend.
The mugs look especially nice and are always a great gift.
Children's masks with unicorns for boys and girls
You will find many more gift ideas on our website: unicorn T-shirts, unicorn cushions... And many more!